Linda Yaccarino is head of advertising at NBCUniversal.
New Delhi:
NBCUniversal’s head of advertising, Linda Yaccarino, is reportedly in talks to become Twitter’s new CEO. Elon Musk told Twitter on Thursday that he had found a new chief executive, but did not name the person.
Here are 5 facts about Linda Yaccarino:
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Linda Yaccarino has been with NBCUniversal for more than a decade, where she has been an industry advocate for finding better ways to measure advertising effectiveness. As head of ad sales for NBCU, he was instrumental in launching the company’s ad-supported Peacock streaming service.
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Yaccarino spent 19 years at Turner Entertainment and is credited with pulling the network’s ad sales function into the digital future.
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He is an alumnus of Penn State University, where he studied liberal arts and telecommunications.
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Yaccarino interviewed Musk at an advertising conference in Miami last month. At the conference, Yaccarino encouraged the audience to greet Musk with applause and praised his work ethic.
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Yaccarino’s exit would be another major blow to the company after Comcast said last month that NBCUniversal CEO Jeff Shell was leaving following a complaint that prompted an investigation after he admitted to an inappropriate relationship with a woman at the company.
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